Monday, June 23, 2008

Are you "Tough Enough To Wear Pink?"

It’s rodeo time in Prineville and some of the country’s toughest cowboys are headed into town. But come Saturday night, we’ll see how tough everyone really is when the Crooked River Roundup and Central Oregon Association of Realtors bring the “Tough Enough To Wear Pink” program back to raise funds and awareness for breast cancer. Here at the Posie Shoppe, we're joining in to extend the campaign all week long!

We have pledged to donate 10% of our sales during rodeo week – Monday, June 23rd through Saturday, June 28th – to the Crooked River Roundup’s “Tough Enough To Wear Pink” program. In addition, we have designed a special "Tough Enough" bouquet featuring pink roses just for this week. We will donate $10 for every bouquet sold, which will be featured in the shop and on the website.

Judy Holliday (co-owner of The Posie Shoppe) came up with the idea of the benefit week. We always try to support the rodeo and really celebrate rodeo week. But this year, we wanted to do something a little different. She was delivering a bouquet for a cancer benefit and suddenly remembered the “Tough Enough To Wear Pink” campaign. We knew that we could get involved in a new way, and hopefully raise awareness and funds for this great cause.

According to Hank Simmons, President of the Crooked River Roundup Board, all the funds raised during the “Tough Enough To Wear Pink” campaign will stay in Prineville. The money will be donated to Pioneer Memorial Hospital to help fund breast exams for those who cannot afford them, along with helping with transportation costs to the breast cancer center in Bend. In addition, all the funds raised at the Crooked River Roundup will be matched by Wrangler in a donation to the American Cancer Society to fund research at the national level.

“Tough Enough To Wear Pink” night will be Saturday, June 28th at the Crooked River Roundup. Everyone from participants to spectators are encouraged to show their support by wearing pink. Pink merchandise will be available for purchase at the Farmer's Market in downtown Prineville Saturday after the parade.

Tough Enough To Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the entire western community together to rally against breast cancer. Since its inception in 2004, TETWP™ has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure and raise over $2 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP™ campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit

We hope you will join us, get involved, send a bouquet and dress in Pink this Saturday!